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Education of Public Understanding of The Importance of Product Brand Registration of Ohoi-Owned Business Entity Partner Business Groups

Muchtar Anshary Hamid Labetubun(1email), La Ode Angga(2), Syadzwina Hindun Nabila(3), Wijaya Natalia Panjaitan(4)


(1) Faculty of Law, Universitas Pattimura, Ambon, Indonesia orcid
(2) Faculty of Law, Universitas Pattimura, Ambon, Indonesia
(3) Faculty of Law, Universitas Pattimura, Ambon, Indonesia
(4) Faculty of Law, Universitas Pattimura, Ambon, Indonesia
email Corresponding Author
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Abstract


Introduction: This study examines the effectiveness of educational programs on the importance of trademark registration for partner business groups of Ohoi-Owned Enterprises in Ohoi Rat, Kei Kecil Timur District, Southeast Maluku Regency.

Purposes of The Devotion: This educational program aims to increase public understanding of intellectual property rights protection, especially in terms of product brand registration.

Method of The Devotion: The methods used include counseling, focus group discussions, brand registration simulations, and individual consultations.

Results Main Findings of the Devotion: The results of pre- and post-education surveys show a significant increase in public understanding of the benefits and procedures of brand registration.  As many as 75% of respondents understand the importance of brand registration after the program, an increase of 60% from before.  Several obstacles were identified, such as high registration fees and complex procedures.  Policy recommendations include providing incentives, simplifying procedures, and improving access to information.  This program is expected to contribute to the improvement of the village economy through Brand protection for Micro and Small Enterprises.

Keywords


Understanding Enhancement Education; Legal Protection; Trademark Registration.


DOI


10.47268/aiwadthu.v5i1.3055

Published


2025-03-31

How To Cite


APA: Labetubun, M., Angga, L., Nabila, S., & Panjaitan, W. (2025). Education of Public Understanding of The Importance of Product Brand Registration of Ohoi-Owned Business Entity Partner Business Groups. AIWADTHU: Jurnal Pengabdian Hukum, 5(1), 44 - 61. DOI: https://doi.org/10.47268/aiwadthu.v5i1.3055.
IEEE: M. Labetubun, L. Angga, S. Nabila, and W. Panjaitan, "Education of Public Understanding of The Importance of Product Brand Registration of Ohoi-Owned Business Entity Partner Business Groups", AIWADTHU J. Pengabdi. Huk., vol. 5, no. 1, pp. 44 - 61, Mar. 2025. Accessed on: May. 14, 2025. [Online]. Available DOI: https://doi.org/10.47268/aiwadthu.v5i1.3055
Harvard: Labetubun, M., Angga, L., Nabila, S., and Panjaitan, W., (2025). "Education of Public Understanding of The Importance of Product Brand Registration of Ohoi-Owned Business Entity Partner Business Groups". AIWADTHU: Jurnal Pengabdian Hukum, Volume 5(1), pp. 44 - 61. [Online]. Available DOI: https://doi.org/10.47268/aiwadthu.v5i1.3055 (Accessed on: 14 May 2025)
Chicago: Labetubun, Muchtar Anshary Hamid, La Ode Angga, Syadzwina Hindun Nabila, and Wijaya Natalia Panjaitan. "Education of Public Understanding of The Importance of Product Brand Registration of Ohoi-Owned Business Entity Partner Business Groups." AIWADTHU: Jurnal Pengabdian Hukum 5, no. 1 (March 31, 2025): 44 - 61. Accessed May 14, 2025. doi:10.47268/aiwadthu.v5i1.3055
Vancouver: Labetubun M, Angga L, Nabila S, Panjaitan W. Education of Public Understanding of The Importance of Product Brand Registration of Ohoi-Owned Business Entity Partner Business Groups. AIWADTHU J. Pengabdi. Huk. [Internet]. 2025 Mar 31 [cited 2025 May 14];5(1):44 - 61. Available from: https://doi.org/10.47268/aiwadthu.v5i1.3055
MLA 8th: Labetubun, Muchtar Anshary Hamid, La Ode Angga, Syadzwina Hindun Nabila, and Wijaya Natalia Panjaitan. "Education of Public Understanding of The Importance of Product Brand Registration of Ohoi-Owned Business Entity Partner Business Groups." AIWADTHU: Jurnal Pengabdian Hukum, vol. 5, no. 1, 31 Mar. 2025, pp. 44 - 61, doi:10.47268/aiwadthu.v5i1.3055. Accessed 14 May. 2025.
BibTeX: 
@article{aiwadthu3055,
		author = {Muchtar Anshary Hamid Labetubun and La Ode Angga and Syadzwina Hindun Nabila and Wijaya Natalia Panjaitan},
		title = {Education of Public Understanding of The Importance of Product Brand Registration of Ohoi-Owned Business Entity Partner Business Groups},
		journal = {AIWADTHU: Jurnal Pengabdian Hukum},
		volume = {5},
		number = {1},
		year = {2025},
		keywords = {Understanding Enhancement Education; Legal Protection; Trademark Registration.},
		abstract = {Introduction: This study examines the effectiveness of educational programs on the importance of trademark registration for partner business groups of Ohoi-Owned Enterprises in Ohoi Rat, Kei Kecil Timur District, Southeast Maluku Regency.Purposes of The Devotion: This educational program aims to increase public understanding of intellectual property rights protection, especially in terms of product brand registration. Method of The Devotion: The methods used include counseling, focus group discussions, brand registration simulations, and individual consultations.Results Main Findings of the Devotion: The results of pre- and post-education surveys show a significant increase in public understanding of the benefits and procedures of brand registration.  As many as 75% of respondents understand the importance of brand registration after the program, an increase of 60% from before.  Several obstacles were identified, such as high registration fees and complex procedures.  Policy recommendations include providing incentives, simplifying procedures, and improving access to information.  This program is expected to contribute to the improvement of the village economy through Brand protection for Micro and Small Enterprises.},
				issn = {2775-6203},		pages = {44--61}			doi = {10.47268/aiwadthu.v5i1.3055},
				url = {https://fhukum.unpatti.ac.id/jurnal/aiwadthu/article/view/3055}
		}
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Adaninggar, Asti Wulan, Hendro Saptono, and Kholis Roisah. “Perlindungan Produk Usaha Mikro Kecil Dan Menengah Terkait Hak Kekayaan Intelektual Dalam Menghadapi Masyarakat Ekonomi Asean.” Diponegoro Law Journal 5, no. 3 (2016): 1–11. https://ejournal3.undip.ac.id/index.php/dlr/article/view/12061. Betlehn, Andrew, and Prisca Oktaviani Samosir. “Upaya Perlindungan Hukum Terhadap Merek Industri UMKM Di Indonesia.” Jurnal Law and Justice 3, no. 1 (2018): 3–11. https://doi.org/10.23917/laj.v3i1.6080. Bumomalra.com. “Tentang Bumo.” https://bumomalra.com/, 2017. https://bumomalra.com/tentang-bumo,. Kamar Dagang, Industri Indonesia dan World Intellectual Property Organization. “Membuat Sebuan Merek: Pengantar Merek Untuk Usaha Kecil Dan Menengah.” Jakarta: Kamar Dagang, Industri Indonesia dan WIPO, 2008. https://www.wipo.int/export/sites/www/sme/en/documents/guides/translation/making_a_mark_indo.pdf. Khairandy, Ridwan. Pokok-Pokok Hukum Dagang Indonesia. Yogyakarta: FH UII Press, 2013. Mamahit, Jisia. “Perlindungan Hukum Atas Merek Dalam Perdagangan Barang Dan Jasa.” Lex Privatum 1, no. 3 (2013): 90–100. https://ejournal.unsrat.ac.id/index.php/lexprivatum/article/view/3040. Maulana, Insan Budi. Pengantar (Akta) Perjanjian Hak Kekayaan Intelektual Untuk Notaris Dan Konsultan HKI. Bandung: Citra Aditya Bakti, 2021. Muhammad, Abdulkadir. Hukum Perusahaan Indonesia. Bandung: Citra Aditya Bakti, 2010. ———. Kajian Hukum Ekonomi Hak Kekayaan Intelektual. Bandung: Citra Aditya Bakti, 2007. Paralegal.id. “Kelompok Usaha.” https://paralegal.id, 2022. https://paralegal.id/pengertian/kelompok-usaha/. Saidin, OK. Aspek Hukum Hak Kekayaan Intelektual (Intellectual Property Rights). Jakarta: Raja Grafindo Persada, 2019. Sembiring, Sentosa. Hukum Dagang. Bandung: Citra Aditya Bakti, 2008.

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1. Title Title of document Education of Public Understanding of The Importance of Product Brand Registration of Ohoi-Owned Business Entity Partner Business Groups
 
2. Creator Author's name, affiliation, country Muchtar Anshary Hamid Labetubun; Faculty of Law, Universitas Pattimura, Ambon; Indonesia orcid
 
2. Creator Author's name, affiliation, country La Ode Angga; Faculty of Law, Universitas Pattimura, Ambon; Indonesia
 
2. Creator Author's name, affiliation, country Syadzwina Hindun Nabila; Faculty of Law, Universitas Pattimura, Ambon; Indonesia
 
2. Creator Author's name, affiliation, country Wijaya Natalia Panjaitan; Faculty of Law, Universitas Pattimura, Ambon; Indonesia
 
3. Subject Discipline(s)
 
3. Subject Keyword(s) Understanding Enhancement Education; Legal Protection; Trademark Registration.
 
4. Description Abstract Introduction: This study examines the effectiveness of educational programs on the importance of trademark registration for partner business groups of Ohoi-Owned Enterprises in Ohoi Rat, Kei Kecil Timur District, Southeast Maluku Regency.Purposes of The Devotion: This educational program aims to increase public understanding of intellectual property rights protection, especially in terms of product brand registration. Method of The Devotion: The methods used include counseling, focus group discussions, brand registration simulations, and individual consultations.Results Main Findings of the Devotion: The results of pre- and post-education surveys show a significant increase in public understanding of the benefits and procedures of brand registration.  As many as 75% of respondents understand the importance of brand registration after the program, an increase of 60% from before.  Several obstacles were identified, such as high registration fees and complex procedures.  Policy recommendations include providing incentives, simplifying procedures, and improving access to information.  This program is expected to contribute to the improvement of the village economy through Brand protection for Micro and Small Enterprises.
 
5. Publisher Organizing agency, location Faculty of Law Pattimura University
 
6. Contributor Sponsor(s) Universitas Pattimura
 
7. Date (YYYY-MM-DD) 2025-03-31
 
8. Type Status & genre Peer-reviewed Article
 
8. Type Type
 
9. Format File format PDF
 
10. Identifier Uniform Resource Identifier https://fhukum.unpatti.ac.id/jurnal/aiwadthu/article/view/3055
 
10. Identifier Digital Object Identifier 10.47268/aiwadthu.v5i1.3055
 
11. Source Title; vol., no. (year) AIWADTHU: Jurnal Pengabdian Hukum; Volume 5 Nomor 1, Maret 2025
 
12. Language English=en en
 
13. Relation Supp. Files
 
14. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
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Copyright (c) 2025 Muchtar Anshary Hamid Labetubun, La Ode Angga, Syadzwina Hindun Nabila, Wijaya Natalia Panjaitan

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