Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection

Dara Quthni Effida; Putri Kemalasari; Adella Yuana

doi:10.47268/aiwadthu.v5i3.3420

Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection

Dara Quthni Effida⁽¹⁾, Putri Kemalasari⁽²⁾, Adella Yuana⁽³⁾

(1) Faculty of Social and Political Sciences, Universitas Teuku Umar, Aceh, Indonesia

(2) Faculty of Social and Political Sciences, Universitas Teuku Umar, Aceh, Indonesia
(3) Faculty of Social and Political Sciences, Universitas Teuku Umar, Aceh, Indonesia
email

Corresponding Author

Abstract

Introduction: West Aceh Regency in 2025 recorded a total of 2,011 MSMEs. However, not all of them have utilized intellectual property rights, particularly trademarks, which could provide legal protection for these businesses. Based on this condition, the implementation of this community engagement initiative is considered highly important to provide legal protection for MSMEs in West Aceh.

Purposes of The Devotion: The purpose of this article is to provide outreach and legal assistance on intellectual property as a risk mitigation strategy for MSMEs in West Aceh through trademark protection.

Method of The Devotion: The method of community engagement includes risk mitigation outreach through trademark legal protection, training on completing trademark registration forms, assistance with the registration process, and the application of technology through online consultations to monitor the progress of submitted trademark registrations.

Results Main Findings of the Devotion: The results of the community engagement program indicate a significant increase in participants' understanding of trademark rights. Prior to the outreach activity, only 15% of participants were aware of the trademark registration procedures; following the program, this figure rose to 90%. The main obstacles identified include limited financial resources, similarity in brand names, lack of legal information and literacy, and restricted access to legal services. The post-activity improvement in legal awareness demonstrates that this community engagement initiative has had a positive impact on the legal consciousness of MSME actors.

Keywords

Legal Outreach and Assistance; Risk Mitigation; Trademark Protection; MSMEs.

DOI

10.47268/aiwadthu.v5i3.3420

Published

2025-11-26

How To Cite

APA: Effida, D.Q., Kemalasari, P., & Yuana, A. (2025). Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection. AIWADTHU: Jurnal Pengabdian Hukum, 5(3), 135–140. DOI: https://doi.org/10.47268/aiwadthu.v5i3.3420.

IEEE: D.Q. Effida, P. Kemalasari, and A. Yuana, "Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection", AIWADTHU J. Pengabdi. Huk., vol. 5, no. 3, pp. 135–140, Nov. 2025. Accessed on: Nov. 29, 2025. [Online]. Available DOI: https://doi.org/10.47268/aiwadthu.v5i3.3420

Harvard: Effida, D.Q., Kemalasari, P., and Yuana, A., (2025). "Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection". AIWADTHU: Jurnal Pengabdian Hukum, Volume 5(3), pp. 135–140. [Online]. Available DOI: https://doi.org/10.47268/aiwadthu.v5i3.3420 (Accessed on: 29 November 2025)

Chicago: Effida, Dara Quthni, Putri Kemalasari, and Adella Yuana. "Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection." AIWADTHU: Jurnal Pengabdian Hukum 5, no. 3 (October 14, 2025): 135–140. Accessed November 29, 2025. doi:10.47268/aiwadthu.v5i3.3420

Vancouver: Effida DQ, Kemalasari P, Yuana A. Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection. AIWADTHU J. Pengabdi. Huk. [Internet]. 2025 Nov 26 [cited 2025 Nov 29];5(3):135–140. Available from: https://doi.org/10.47268/aiwadthu.v5i3.3420

MLA 8th: Effida, Dara Quthni, Putri Kemalasari, and Adella Yuana. "Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection." AIWADTHU: Jurnal Pengabdian Hukum, vol. 5, no. 3, 14 Oct. 2025, pp. 135–140, doi:10.47268/aiwadthu.v5i3.3420. Accessed 29 Nov. 2025.

BibTeX:

@article{aiwadthu3420,
		author = {Dara Effida and Putri Kemalasari and Adella Yuana},
		title = {Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection},
		journal = {AIWADTHU: Jurnal Pengabdian Hukum},
		volume = {5},
		number = {3},
		year = {2025},
		keywords = {Legal Outreach and Assistance; Risk Mitigation; Trademark Protection; MSMEs.},
		abstract = {Introduction: West Aceh Regency in 2025 recorded a total of 2,011 MSMEs. However, not all of them have utilized intellectual property rights, particularly trademarks, which could provide legal protection for these businesses. Based on this condition, the implementation of this community engagement initiative is considered highly important to provide legal protection for MSMEs in West Aceh.Purposes of The Devotion: The purpose of this article is to provide outreach and legal assistance on intellectual property as a risk mitigation strategy for MSMEs in West Aceh through trademark protection. Method of The Devotion: The method of community engagement includes risk mitigation outreach through trademark legal protection, training on completing trademark registration forms, assistance with the registration process, and the application of technology through online consultations to monitor the progress of submitted trademark registrations.Results Main Findings of the Devotion: The results of the community engagement program indicate a significant increase in participants' understanding of trademark rights. Prior to the outreach activity, only 15% of participants were aware of the trademark registration procedures; following the program, this figure rose to 90%. The main obstacles identified include limited financial resources, similarity in brand names, lack of legal information and literacy, and restricted access to legal services. The post-activity improvement in legal awareness demonstrates that this community engagement initiative has had a positive impact on the legal consciousness of MSME actors.},
				issn = {2775-6203},		pages = {135--140}			doi = {10.47268/aiwadthu.v5i3.3420},
				url = {https://fhukum.unpatti.ac.id/jurnal/aiwadthu/article/view/3420}
		}

RefWorks:

Citation format: Download Citation:

Dinas Koperasi dan UKM Aceh. “Jumlah Total UMKM Aceh,” 2025. https://datakumkm.acehprov.go.id/index.php/umkm.

Farisi, Salman Al, Muhammad Iqbal Fasa, and Suharto. “Peran Umkm (Usaha Mikro Kecil Menengah) Dalam Meningkatkan Kesejahteraan Masyarakat.” Jurnal Dinamika Ekonomi Syariah 9, no. 1 (2022): 73–84. https://doi.org/10.53429/jdes.v9ino.1.307.

Sarif, Reza. “Peran UMKM Dalam Meningkatkan Pertumbuhan Ekonomi Di Indonesia.” Maliki Interdisciplinary Journal (MIJ) EISSN 1, no. 1 (2023): 68–73. http://urj.uin-malang.ac.id/index.php/mij/index.

Utami, Ratih Apri, Indah Ibanah, and Nurul Dwi Novikarumsari. “Pendampingan Sistem Aplikasi Keuangan Dan Pengembangan Promosi Digital UKM ‘Resep Iboe’ Dalam Penerapan Less Contact Economy Covid-19.” SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan 5, no. 1 (2021): 760. https://doi.org/10.31764/jpmb.v5i1.6529.

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Dublin Core		PKP Metadata Items	Metadata for this Document

1.	Title	Title of document	Socialization and Legal Assistance on Intellectual Property Rights: A Risk Mitigation Strategy for MSMEs in West Aceh through Trademark Protection

2.	Creator	Author's name, affiliation, country	Dara Quthni Effida; Faculty of Social and Political Sciences, Universitas Teuku Umar, Aceh; Indonesia

2.	Creator	Author's name, affiliation, country	Putri Kemalasari; Faculty of Social and Political Sciences, Universitas Teuku Umar, Aceh; Indonesia

2.	Creator	Author's name, affiliation, country	Adella Yuana; Faculty of Social and Political Sciences, Universitas Teuku Umar, Aceh; Indonesia

3.	Subject	Discipline(s)

3.	Subject	Keyword(s)	Legal Outreach and Assistance; Risk Mitigation; Trademark Protection; MSMEs.

4.	Description	Abstract	Introduction: West Aceh Regency in 2025 recorded a total of 2,011 MSMEs. However, not all of them have utilized intellectual property rights, particularly trademarks, which could provide legal protection for these businesses. Based on this condition, the implementation of this community engagement initiative is considered highly important to provide legal protection for MSMEs in West Aceh.Purposes of The Devotion: The purpose of this article is to provide outreach and legal assistance on intellectual property as a risk mitigation strategy for MSMEs in West Aceh through trademark protection. Method of The Devotion: The method of community engagement includes risk mitigation outreach through trademark legal protection, training on completing trademark registration forms, assistance with the registration process, and the application of technology through online consultations to monitor the progress of submitted trademark registrations.Results Main Findings of the Devotion: The results of the community engagement program indicate a significant increase in participants' understanding of trademark rights. Prior to the outreach activity, only 15% of participants were aware of the trademark registration procedures; following the program, this figure rose to 90%. The main obstacles identified include limited financial resources, similarity in brand names, lack of legal information and literacy, and restricted access to legal services. The post-activity improvement in legal awareness demonstrates that this community engagement initiative has had a positive impact on the legal consciousness of MSME actors.

5.	Publisher	Organizing agency, location	Faculty of Law Pattimura University

6.	Contributor	Sponsor(s)	Teuku Umar University, The Office of Trade, Industry, Cooperatives, and MSMEs of West Aceh, The Regional Office of the Ministry of Law and Human Rights in Aceh, The Meulaboh State Treasury Service Office (KPPN), The MSME actors of West Aceh

7.	Date	(YYYY-MM-DD)	2025-11-26

8.	Type	Status & genre	Peer-reviewed Article

8.	Type	Type

9.	Format	File format	PDF

10.	Identifier	Uniform Resource Identifier	https://fhukum.unpatti.ac.id/jurnal/aiwadthu/article/view/3420

10.	Identifier	Digital Object Identifier	10.47268/aiwadthu.v5i3.3420

11.	Source	Title; vol., no. (year)	AIWADTHU: Jurnal Pengabdian Hukum; Volume 5 Issue 3, November 2025

12.	Language	English=en	en

13.	Relation	Supp. Files

14.	Coverage	Geo-spatial location, chronological period, research sample (gender, age, etc.)

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