Pemanfaatan Fenomena The Bandwagon Effect Pada Generasi Muda Indonesia
)
(1) Fakultas Hukum Universitas Pattimura, Ambon, Indonesia
(2) Fakultas Hukum Universitas Pattimura, Ambon
Corresponding Author
Abstract
Introduction: Social media is one example of the development of the flow of information and technology today. Social media invites anyone to communicate. Teenagers as active social media users tend to have the habit of posting about their daily life activities. From the perspective of teenagers, they assume that the more active they are on social media, the more they will exist and not be out of date. But social media on the other hand also has a negative side. If social media users can't filter information well, sharing private activities will boomerang. The bandwagon effect is a phenomenon that arises from the rapid development of social media, this phenomenon describes a person who tends to follow a trend, ranging from lifestyle, behavior, how to dress, how to talk, or content on social media.
Purposes of the Research: The purpose of this research is to analyze and discuss
the use of the bandwagon effect phenomenon in Indonesia's young generation.
Methods of the Research: The research method used is a secondary research type. The type of secondary research is the method in which information has been collected by the researcher. Newspapers, online communities, reports, audio-visual evidence, etc. included in the category of secondary data.
Results of the Research: The younger generation as social media users are accustomed to expressing the desire to feel existent. Currently there are many types of social media that are always used by today's society, such as Facebook, Instagram, TikTok, and so on. Social media has a very big influence on social change in today's young Indonesian generation. One phenomenon that arises from the effects of using social media among the public is the bandwagon effect. Factors that can make someone behave Bandwagon Effect are group thinking, desire to be accepted in a group, and fear of being ostracized. The Bandwagon effect does have a negative effect, but keep in mind that a phenomenon that occurs in society always has positive and negative sides as well as the Bandwagon effect. This phenomenon can also be exploited from an economic point of view. The bandwagon effect can be used by the younger generation to grow the economy independently
Keywords
DOI
10.47268/sanisa.v2i1.994
Published
2022-04-30
How To Cite
@article{sanisa994,
author = {Kartika Djuna and Astuti Fadillah},
title = {Pemanfaatan Fenomena The Bandwagon Effect Pada Generasi Muda Indonesia},
journal = {SANISA: Jurnal Kreativitas Mahasiswa Hukum},
volume = {2},
number = {1},
year = {2022},
keywords = {Utilization; Bandwagon Effect Phenomenon; Young Generation},
abstract = {Introduction: Social media is one example of the development of the flow of information and technology today. Social media invites anyone to communicate. Teenagers as active social media users tend to have the habit of posting about their daily life activities. From the perspective of teenagers, they assume that the more active they are on social media, the more they will exist and not be out of date. But social media on the other hand also has a negative side. If social media users can't filter information well, sharing private activities will boomerang. The bandwagon effect is a phenomenon that arises from the rapid development of social media, this phenomenon describes a person who tends to follow a trend, ranging from lifestyle, behavior, how to dress, how to talk, or content on social media.Purposes of the Research: The purpose of this research is to analyze and discuss the use of the bandwagon effect phenomenon in Indonesia's young generation.Methods of the Research: The research method used is a secondary research type. The type of secondary research is the method in which information has been collected by the researcher. Newspapers, online communities, reports, audio-visual evidence, etc. included in the category of secondary data.Results of the Research: The younger generation as social media users are accustomed to expressing the desire to feel existent. Currently there are many types of social media that are always used by today's society, such as Facebook, Instagram, TikTok, and so on. Social media has a very big influence on social change in today's young Indonesian generation. One phenomenon that arises from the effects of using social media among the public is the bandwagon effect. Factors that can make someone behave Bandwagon Effect are group thinking, desire to be accepted in a group, and fear of being ostracized. The Bandwagon effect does have a negative effect, but keep in mind that a phenomenon that occurs in society always has positive and negative sides as well as the Bandwagon effect. This phenomenon can also be exploited from an economic point of view. The bandwagon effect can be used by the younger generation to grow the economy independently},
issn = {2776-2289}, pages = {18--23} doi = {10.47268/sanisa.v2i1.994},
url = {https://fhukum.unpatti.ac.id/jurnal/sanisa/article/view/994}
}
Bayu Galih Permana. “Bandwagon Effect Adalah Kecenderungan Untuk Ikut-Ikutan, Kenali Penyebabnya.” SehatQ, 2021. https://www.sehatq.com/artikel/bandwagon-effect.
dr. Merry Dame Cristy Pane. “Bandwagon Effect, Istilah Untuk Orang Yang Suka Ikutan Tren.” Kementrian Kesehatan Republik Indonesia, 2021. https://www.alodokter.com/bandwagon-effect-istilah-untuk-orang-yang-suka-ikutan-tren.
Hasanah, Afriyanti, Yulinda Yulinda, and Hesti Yuniasih. “Analisis Pengaruh Bandwagon Effect Dan Pengetahuan Investasi Terhadap Minat Investasi Mahasiswa Di Pasar Modal.” Jurnal Bisnis Dan Kewirausahaan 15, no. 2 (2019). https://doi.org/10.31940/jbk.v15i2.1249.
Miskiah. “Generasi Emas Indonesia Yang Berkarakter.” BDK Palembang Kementrian Agama RI, 2022. https://bdkpalembang.kemenag.go.id/berita/generasi-emas-indonesia-yang-berkarakter.
Nuswantoro, Aloysius Ranggabumi. “Media Massa Dalam Situasi Konflik: Dari Bandwagon Effect Sampai Peace Narrative.” Jurnal ASPIKOM 1, no. 6 (2017). https://doi.org/10.24329/aspikom.v1i6.55.
Puspitasari, Ayu Febri ;, and Suharyono. “Pengaruh Marketing Mix Dan Bandwagon Effect Terhadap Brand Equity Dan Voting Intention Dalam Kandidat Pemilihan Umum Presiden Dan Wakil Presiden 2014.” Reformasi 4, no. 2 (2014).
Wati Evelina, Lidya, and Dania Elisyia Pebrianti. “Perilaku Konsumtif Bandwagon Effect Followers Instagram Shopee Pada Event Flash Sale.” Warta ISKI 4, no. 02 (2021). http://dx.doi.org/10.25008/wartaiski.v4i2.127.
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| Dublin Core | PKP Metadata Items | Metadata for this Document | |
| 1. | Title | Title of document | Pemanfaatan Fenomena The Bandwagon Effect Pada Generasi Muda Indonesia |
| 2. | Creator | Author's name, affiliation, country | Kartika Djuna; Fakultas Hukum Universitas Pattimura, Ambon; Indonesia |
| 2. | Creator | Author's name, affiliation, country | Astuti Nur Fadillah; Fakultas Hukum Universitas Pattimura, Ambon |
| 3. | Subject | Discipline(s) | |
| 3. | Subject | Keyword(s) | Utilization; Bandwagon Effect Phenomenon; Young Generation |
| 4. | Description | Abstract | Introduction: Social media is one example of the development of the flow of information and technology today. Social media invites anyone to communicate. Teenagers as active social media users tend to have the habit of posting about their daily life activities. From the perspective of teenagers, they assume that the more active they are on social media, the more they will exist and not be out of date. But social media on the other hand also has a negative side. If social media users can't filter information well, sharing private activities will boomerang. The bandwagon effect is a phenomenon that arises from the rapid development of social media, this phenomenon describes a person who tends to follow a trend, ranging from lifestyle, behavior, how to dress, how to talk, or content on social media.Purposes of the Research: The purpose of this research is to analyze and discuss the use of the bandwagon effect phenomenon in Indonesia's young generation.Methods of the Research: The research method used is a secondary research type. The type of secondary research is the method in which information has been collected by the researcher. Newspapers, online communities, reports, audio-visual evidence, etc. included in the category of secondary data.Results of the Research: The younger generation as social media users are accustomed to expressing the desire to feel existent. Currently there are many types of social media that are always used by today's society, such as Facebook, Instagram, TikTok, and so on. Social media has a very big influence on social change in today's young Indonesian generation. One phenomenon that arises from the effects of using social media among the public is the bandwagon effect. Factors that can make someone behave Bandwagon Effect are group thinking, desire to be accepted in a group, and fear of being ostracized. The Bandwagon effect does have a negative effect, but keep in mind that a phenomenon that occurs in society always has positive and negative sides as well as the Bandwagon effect. This phenomenon can also be exploited from an economic point of view. The bandwagon effect can be used by the younger generation to grow the economy independently |
| 5. | Publisher | Organizing agency, location | Faculty of Law, Universitas Pattimura |
| 6. | Contributor | Sponsor(s) | |
| 7. | Date | (YYYY-MM-DD) | 2022-04-30 |
| 8. | Type | Status & genre | Peer-reviewed Article |
| 8. | Type | Type | |
| 9. | Format | File format | |
| 10. | Identifier | Uniform Resource Identifier | https://fhukum.unpatti.ac.id/jurnal/sanisa/article/view/994 |
| 10. | Identifier | Digital Object Identifier | 10.47268/sanisa.v2i1.994 |
| 11. | Source | Title; vol., no. (year) | SANISA: Jurnal Kreativitas Mahasiswa Hukum; Vol 2, No 1 (2022): Volume 2, Nomor 1, April 2022 |
| 12. | Language | English=en | en |
| 13. | Relation | Supp. Files | |
| 14. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) | |
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Copyright (c) 2022 Kartika Djuna, Astuti Nur Fadillah
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
