PENDAFTARAN MEREK PRODUK USAHA MIKRO KECIL DAN MENENGAH UNTUK MEMPERKUAT DAYA SAING MENGHADAPI MASYARAKAT EKONOMI ASIA

Abstract

The presence of MEA will be an economic area with a high level of competition and high, also
a big threat associated with IPR that will be experienced by creative industries of Small and
Medium Enterprises (MSME’s). The growing growth of MSME’s over the last 5 years has
become the main capital for Indonesia in increasing domestic income. To provide intellectual property rights protection for creative industries of domestic MSMEs,
especially in the field of Brand in welcoming the economy of ASEAN people with the presence
of overseas products circulating in Indonesia, will give the opportunity for the similarity of
the brand both products and services, it is necessary attention / the firmness of the
government in protecting the products of the small domestic creative industry because the
small industry is still lulled and still lay with the importance of registration of HKI on its
brand products. Generally they are satisfied with the achievements of products and brands
that are built acceptable to consumers regardless of whether their products will be imitated or
hijacked.